The formula
Four ingredients. Each one chosen for a specific reason. Nothing added for appearance, fragrance or marketing purposes.
Purified Water
The base of the formula. Water is purified to remove minerals and impurities that could affect performance or leave residue on surfaces. It makes up the majority of the bottle by volume.
Plant-Based Surfactants
Derived from plant sources, these are the active cleaning agents in the formula. They work by reducing surface tension so that grease, food residue and everyday dirt lift away from surfaces cleanly. Without surfactants, the formula would not clean. With them, it works on the full range of everyday family mess.
Food-Grade Preservatives
Used at the lowest effective concentration to prevent bacteria from growing inside the bottle between uses. The same types of preservatives are commonly used in food production. Without them, an opened bottle would become a hygiene risk within days.
pH Balancer
Keeps the formula chemically stable and gentle on surfaces. A balanced pH means the product cleans effectively without being unnecessarily aggressive on materials. It also ensures the formula remains consistent from the first spray to the last.
What is not in the bottle
As important as what we include is what we chose to leave out.
Why transparency matters to us
Most cleaning brands list ingredients in INCI format — the scientific names used for regulatory labelling. That is legally required. What is not required is explaining what each ingredient does in plain language, or publishing that information prominently on the website.
We do it because parents deserve to know what is on the surfaces their babies spend their day on. If an ingredient is in the bottle, we will tell you what it is and why it is there. If we ever change the formula, we will update this page. That is the standard we hold ourselves to.
Have a question about the ingredients?
We are happy to answer. Get in touch and we will respond promptly.
Contact Us